A workaholic, JR has turned a love for sports, music and the internet into a full time career. Whether he’s in Los Angeles interviewing Usain Bolt about conditioning, in Dallas talking social media with Kevin Hart or hosting a Google+ Hangout with Pelé from London, JR is always on the move.
Before college at Bernard Baruch College in NYC, JR talked his way into a marketing and events internship at VIBE Magazine at the age of 17. He turned what was supposed to be a three month position into a year long crash course in business, marketing, and communications.
One of his early accomplishments includes being credited with arranging the first online podcast to be broadcasted directly from the web to MTV. Between his practical experience from VIBE and his business prowess from his college tenure, JR turned his attention to developing his own brand.
Ten years later, JR has built an impossibly successful online sports brand, interviewed celebrities and legendary sports figures alike, covered Super Bowls, Final Fours, and Olympic Games from around the world, mastered the art of marketing and online distribution, garnered more than 80 million views on his videos and consulted for various Fortune 100 companies on leveraging the power of social media.
As a self taught media strategist, he has developed online strategies for several celebrities and brands including legendary music icon DJ Grandmaster Flash, Capital One, and Madison Square Garden. He has enjoyed sponsorships from various companies including Mountain Dew, Degree Men, Chevy, and AT&T.
He is actively expanding JRSportBrief to cultivate and distribute sports lifestyle content brought to you by athletes and fans. With so much success and online buzz, JR was tapped by CNN Headline News, SNY TV, and WFAN Radio to report on pro athletics and popular culture in NYC and abroad.
JR is currently a co-host for V-103’s “Morning Culture” in Atlanta, the ATL’s #1 for Hip-Hop and R&B. He is a part-time host on sister station 92.9 The Game, Atlanta’s destination for all things sports.